Recent years have seen the development of tenant engagement platforms in response to growing employee demand for technology-driven, hospitality-infused and inspiring workplaces.
While there now exist a wide range of digital platforms featuring technology capable of enhancing employee experience to some degree, many do not effectively leverage data to identify problem areas or proactively deliver the features and services end-users require.
Most platforms also often neglect the human element of service delivery. Using a smartphone app to locate colleagues, reserve meeting rooms and order F&B unquestionably improves convenience, but having friendly and well-trained staff on hand to help employees navigate their day can make all the difference.
CBRE believes that next-generation tenant engagement platforms must combine technology with advanced data strategies and best-in-class hospitality services to create a truly transformative and employee-centric workplace experience.
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