Asia Pacific ViewPoint - Harnessing Consumer Analytics to Boost Shopping Mall Performance June 2019
Demand for data science and analytics is surging as the retail industry strives to gain a comprehensive understanding of consumer profiles and behaviour.
However, consumer profiling, which involves the measurement, tracking and analysis of consumer behaviour and activity, both inside and outside shopping malls, is just one side of the coin.
No longer relying on gut feel, retail investors and landlords are increasingly cognisant of the role data-driven insights can play in guiding leasing strategies and enhancing asset performance.
As well as enhancing customer insights, leading-edge consumer analytics tools are now helping retail industry professionals benchmark competitor performance, increase share of wallet, and gauge the effectiveness of marketing campaigns.
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